Our Ingredients | Gentle Haircare for Babies & Curls

Gentle. Transparent. Thoughtfully Chosen.

Our Ingredients

At Ooume, every ingredient is selected with one goal in mind: creating hair care that supports healthy curls while being gentle enough for babies and sensitive skin. Our formulas are vegan, fragrance-free, silicone-free, and made with nature-based ingredients that hydrate curls without irritation or buildup. Because baby curls deserve the same care as adult curls, just gentler.

Gentle Coconut-Derived Cleansers

Instead of harsh sulfates, Ooume uses plant-derived cleansers that gently remove dirt while protecting the hair's natural moisture.

Sodium Cocoyl Apple Amino Acids

Derived from apples and coconut, providing gentle cleansing.

Cocamidopropyl Hydroxysultaine

a mild coconut-derived cleanser that helps create a soft lather.

Decyl Glucoside

a very gentle cleanser derived from coconut and sugar.

These ingredients allow our shampoo to cleanse curls without stripping natural oils, which is essential for curly and coily hair.

Deep Hydration & Nourishment

Curly hair naturally loses moisture faster, which is why Ooume focuses heavily on hydrating ingredients. Together, these ingredients help curls stay soft, hydrated, and manageable.

Watermelon Seed Oil

lightweight hydration that softens curls

Aloe Vera Juice

hydrates and calms the scalp

Sodium PCA

a plant-derived moisture binder naturally found in skin

Avocado Oil

rich in vitamins and fatty acids that nourish hair and scalp

Vegetable Glycerin

a humectant that draws moisture into the hair

Propanediol (corn-derived)

helps improve hydration and ingredient absorption

Soothing Ingredients for Sensitive Skin

Because baby skin can be easily irritated, we include ingredients known for their calming and soothing properties.

Calendula Extract – traditionally used to soothe sensitive skin

Baobab Seed Extract – rich in vitamins that support hair health

Aloe Vera – calms and hydrates delicate scalps

These ingredients help make Ooume products extra gentle for sensitive and eczema-prone skin.These oils help support soft, healthy curls while protecting delicate strands.

What You Won't Find in Ooume

We intentionally leave out ingredients that can be harsh or unnecessary for babies and curls. Our formulas are always:

Tear-free

Sulfate-free

Non-toxic

Silicone-free

Paraben-free

Fragrance-free

Yes. Ooume shampoos use gentle plant-derived cleansers instead of sulfates, which helps cleanse curls without stripping moisture.
Yes. Ooume formulas are made using vegan ingredients and contain no animal-derived components.
Absolutely.
While Ooume was designed with babies in mind, the formulas are gentle, hydrating, and effective for anyone with curls or sensitive scalps.
Many parents end up using Ooume for their own wash day routines too.
Yes. Ooume was specifically designed to be gentle enough for babies while still nourishing curly hair. Our formulas are tear-free, fragrance-free, and made with plant-derived ingredients that are safe for delicate skin.
Many families begin using Ooume during infancy and continue using it as their child grows.

Yes. Ooume products are completely fragrance-free.
Artificial fragrances are one of the most common irritants for sensitive skin and eczema, which is why we choose not to include them in our formulas.
Ooume formulas are designed to be extra gentle for sensitive skin and include soothing ingredients like aloe and calendula.
Because every child’s skin is different, we always recommend patch testing first if your child has eczema or extremely sensitive skin.
Silicones coat the hair with a layer that can make hair appear smooth temporarily, but they often prevent moisture from entering the hair.
For curly and coily hair, which needs hydration, silicone buildup can lead to dryness over time.
That’s why Ooume products are 100% silicone-free, allowing curls to absorb real moisture instead of being coated.

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