When my son was born, I did what most new moms do — grabbed whatever was on the shelf and hoped for the best. But as Amir grew and his hair texture changed to curly, I started noticing something was off. His hair was thinning. It wasn't thriving the way it should. I tried product after product. Nothing worked the way I needed it to. So I did what felt natural — I went back to my roots. My grandmothers were always whipping up their own hair care concoctions with natural ingredients, and that spirit of making your own stayed with me. I started experimenting. I built a routine from scratch, using ingredients I actually trusted. And then something shifted. Amir's curls started growing. Flourishing. Becoming the full, healthy head of hair I always knew he had.

That's when I knew Ooume had to exist.