Because baby Elijah understood the assignment 😍 Fresh curls, soft shine, and zero fuss thanks to Ooume! His mama @kpg_ keeps his curls hydrated and refreshes daily — and we love to see it!🧡 For our littlest Ooume babies (2 and under), the key is keeping it simple. ➰Gentle + hydrating wash routine ➰Quick daily refresh That’s how you keep baby curls light & poppin’!✨ #ooume #curlsandcoils #freshcurls #babyhaircare #toddlerhaircare #toddlercurls

Wash day made easy!✨ Because keeping my 4 year olds curls poppin’ should be simple, stress free and full of hydration! 🧡With Ooume, no tangles, no dryness — just juicy, happy curls every time. #HydrationIsKey Have you tried Ooume on your little one yet? Let me know in the comments! 👇🏽✨ #washdayroutine #washdaycurls #curlsandcoils #ooume #curlybabyhaircare #babyhaircare

Happy International Women’s Day!🧡✨ Building Ooume has been a journey — one filled with late nights, big dreams, and a whole lot of love for curls & coils. Today, I’m celebrating all the women putting in the work, showing up for themselves, their families and their dreams. To celebrate you, I’m covering free shipping all weekend! Use code: WDSHIP — just a little love from me to you 🧡. Tag a woman who inspires you in the comments!👇🏽 #ooume #internationalwomensday2025 #curlsandcoils

Elijah’s curls are poppin’ and hydrated after wash day with Ooume 🧡. There’s nothing like seeing those fresh, bouncy curls after a nourishing wash. Thanks for trusting us with your little one’s hair @kpg_ ✨. #ooume #washdayroutine #babyhaircare #babyhaircareproducts #curlyhair

This one hits different. 🥹🧡 Sending 65 samples to new low income mamas at Springview Women’s Clinic! Every baby deserves safe, hydrating hair care, and I’m honored Ooume gets to be part of their first wash days. Because curls deserve love from day one ✨. #ooume #beautyfounder #newmomlife #blackownedbusiness #babyhaircare #gentlehaircare

Black hair is Black history 🖤✨. From our curls to our coils, our waves to our bounce — our hair tells stories of resilience, culture, and beauty. We are our ancestors wildest dreams, and we celebrate that every single day. Happy Black History Month! Rooting for all things Black, always. 🫶🏽 #blackhistorymonth #ooume #blackownedbusiness #blackownedhaircare #blackownedproducts

GIVEAWAY TIME! 🎉🧡 Mamas, we see you trying to keep those little curls hydrated and happy—so we’re giving one lucky winner our Hydrating Baby Bundle for FREE! ✨ Our non-toxic, ultra-hydrating formula was created for soft, bouncy, thriving curls—because our babies deserve the best. 🌿💦 Here’s how to enter: 1️⃣ Follow @weareooume 2️⃣ Like this post 🧡 3️⃣ Tag a mama who needs this in the comments (each tag = extra entry!) Winner will be selected Saturday! Don’t miss out, boo! 🧡 #OoumeGiveaway #CurlyBabyCare #NaturalHairKids #MamaApproved

Pulled up the storage unit the other day like…whew, 1 year of Ooume?! 🥹🧡 From launch day to now, it’s been a journey, and y’all have been riding with me the whole way. The love, support, and the curlsssss?!😍 Forever grateful🫶🏽. #ooume #blackentrepreneurship #blackownedbabycare #hydratedcurls #coilyhairlove #curlsoncurls #toddlerhaircare

Ooume is officially ONE! 🥹🎉 Wow… a whole year of pouring my heart into this brand, and we’re just getting started. I still remember launch day like it was yesterday—nerves on 100, excitement through the roof, and a whole lotta faith. 🙌🏽 I almost let fear stop me from pressing that go live button, but here we are, one year later, with a community that means EVERYTHING to me 🥰🫶🏽. So to celebrate YOU, the ones who believed, shared, purchased, and showed love—30% off starts now 🥳. Use code OOUME1 and let’s turn up for this milestone! 🧡✨ #Ooume #CurlsStayHydrated #BlackOwnedBeauty #BabyHairCare #CurlyHairCare #BeautyFounder

Y’all, launching a product you’ve created from scratch? Terrifying. I remember launch day like it was yesterday—almost didn’t hit “go live.” 😂 I was so close to letting fear take over, but I had 5,000 bottles, a whole lot of work, and a dream I couldn’t let go of. Fast forward to today, and Ooume is about to celebrate ONE YEAR in business! 🧡 These BTS moments leading up to launch remind me how far we’ve come, and it’s all thanks to y’all—your likes, purchases, reviews, and encouragement got us here. P.S. Get ready for our anniversary sale and giveaway dropping next week! You won’t want to miss it. 👀✨ #ooume #beautybrand #babyhaircare #gentlehaircare #momprenuerlife